Think Google is the only game in town when it comes to getting relevant traffic to your offers on demand?
Think it’s a waste of time to try and get traffic from anywhere else, such is Yahoo, Miva… or Microsoft’s new(ish) Bing?
Then think again grasshopper… !
Because here’s a quick piece on Bing, based on a very revealing discussion I just had with a fellow agile marketer.
This is a quick list of indisputable benefits of looking to Bing for your traffic:
- On Bing it’s easier to get ranked fast; the cycle simply runs faster
- As you run ads on Bing there’s less competition (a.k.a. cheaper CPC’s), better response (a.k.a. higher CTR’S), etc…
- Bing is dubbed as the ‘decision engine’, which means people are actually looking to act on what they search (think $100 million in advertising doesn’t do the trick? it did – consumer awareness of Bing went from almost zero to about 40%)
- Getting to a #1 rank easier to get on Bing than Google; it simply is a smaller platform to dominate
- It’s commonly known that Bing’s image search is superior to Google’s; your image related content has a better chance to get noticed
- When anyone searches on Facebook, the search results also show the top search results from Bing! (Microsoft owns a small piece of Facebook, which explains this)
To get started, simply go and sign up on Microsoft’s Ad Center.
And for dessert, I suggest this:
Microsoft’s own guidelines for successful Bing indexing
As you can see; while Google remains the 800 pound PPC gorilla to beat… there’s plenty of low-hanging fruit on Bing for independent publishers to pick.
So, are you going to extend your arm and pick some of those profits?
See you there!