Web Site Monetization

Do you have a web site and some good traffic, but little to no income to show for it?

“How To Turn A ‘Bermuda’s Triangle’ Web Site
Into An Asset That Actually Attracts
Money Like It Was Still 1999…”

Dear web site owner,

As you may have seen in recent news headlines, web site monetization is a red hot topic for the freshly minted decade of 2010 and beyond.

Everyone from online newspapers to  to former web 2.0 darlings are looking to finally monetize their online offerings which have only been draining resources up until now.

NY Times homepage after inauguration
Creative Commons License photo credit: Jacob Davies

It simply makes good business sense: why use the time, effort and cash if you’re not going to actually do any business online?

You know, use a buck to get a customer and get two back when they buy something. Basic stuff, right? And yet web sites that make no money and even ‘minus money’ are everywhere!

It’s a disgrace, and it’s time to put a stop to it.
Stop accepting the fact that your site isn’t making any money!

In any other environment building something without a plan for revenue would be considered crazy… or can you imagine developers building skyscrapers for the sheer joy of it? Restaurants established with great fanfare, then giving away the food for free?

Of course not. That would be sheer lunacy and the equivalent of using stacks and stacks of thousand dollar bills as toilet paper!

In 2010, NOT MONETIZING YOUR WEB SITE is
finally considered as crazy as it’s always been!

So you have been struggling to find an angle to really monetize your site without alienating your existing users or customers, yes?

Then now is the time to take action… NOT when your competitors have already nabbed half your audience.

When you hire ProfitHacker to perform monetization analysis on your site, you can expect a full 360 degree view into all of the money-making aspects of your site.

No stone will be left unturned.

Although each case is considered unique, a typical monetization report will contain some of the following elements:

  • Research into all of the assets of the site affecting monetization (including traffic, search engine status, value of current content, etc.)
  • A detailed rundown of the monetization options available for this particular site (in the case of a network of sites, this includes possible compound effects)
  • Ways to monetize content through different modes of advertising (it’s not always obvious which one pays you the most)
  • Product angles – can some of the higher end content be turned into a product to sell (many options here too, depending on the subject matter)
  • Ways to monetize through creating appropriate merchandising (not many know this, but some of the most profitable sites in the world make ALL their money from advertising)
  • Software applications – whether the site itself runs on proprietary software or not, there is always, always a software angle to exploit (I’ll prove this to you)
  • Specialized business models – premium, freemium… there is much beyond the cookie-cutter models already proven ineffective (you’ll be surprised by the successful models you never hear talked about!)
  • Recommendations for promotion to maximize the leverage your site has in monetizing its assets
  • Customized recommendations dealing directly with the site’s specialized strengths (including prospects for selling the site for onetime cash windfall)
  • Recommended actions to take based on the findings and the options analyzed.

The result will be a comprehensive report that details the hidden cash-generating opportunities within the site’s structure.

Now, as for the cost. It is in direct proportion with the work that needs to be done (which you will make back in a flash when you implement the recommendations). I don’t generally take a cut of the extra profits you make. It’s all yours to keep, in perpetuity.

Pricing for monetization analysis:

  • 997 € per report if a medium size site focusing on content
  • 2497 € if a larger site with proprietary technology or more complex service
  • 2997 to 5997 € for a network of related sites (priced individually)

Turnover time is normally from 48 hours to 14 business days, depending on the depth and difficulty of the assignment.

To get started, leave a comment below or send an email to juho (at) profithacker.com!

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