You know how storytelling is really the heart of ALL powerful marketing, right?
That it’s intrinsic to marketing that works, on a gut level?
And how telling relevant stories to your market helps nurture a relationship with your prospects, that helps you sell products more than just about anything else?
IF YOU DO, then you’re going to love the selling power of this following technique.
I’ve seen a few really smart marketers use a cool new service called Whrrl in very creative ways.
Whrrl creates powerful pictorial stories on the go!
Take a look at an example, to get an idea first (click on the picture to see the slideshow):
As you can see, the way this works is basically post a few photos and comments, to form a quick slideshow or feed.
WHY would you want to do this?
The point is, dear grasshopper, to pre-sell your audience on whatever it is that you’re selling.
ESPECIALLY if there’s a specific type of lifestyle or experience associated with it.
In those cases (which is pretty much everything when you think about it), this type of pre-selling works incredibly well!
Let’s take a few examples of what you could do with this:
- Tell the story of a consumer experience you had (as in the example above)
- A pictorial from your client’s premises (or your own office)
- Show & tell from your seminar experiences
- Even your personal vacation!
So this is what you do. When you want to endear your audience to you, and show them either something useful or experiential.
If you have an opportunity to tell a great, relevant story to your customers, do it fast with Whrrl without having jump through all the rest of the hoops.
Do NOT underestimate the power of Visual Storytelling to Pre-Sell your customers on just about anything!
Get started with their easy tutorials over here.
PS. There’s also a free iPhone app available so you can do it immediately, as IT happens. Go for it!