Give Your Customers a Hotline to ALL Your Content

by Juho Tunkelo on October 5, 2009

These days, if you’re working online and have a bit of a following gathered… you’re quite literally all over the place.

You got your Twitter teamsters.

You have your Facebook fans.

You got your Flickr friends.

You got your Posterious pals.

And Ustream. And Youtube. And FriendFeed. Ning portals. And three different blogs… and it just grows and grows and grows!

So your peeps need to be connected to all of these to get eeeeeverythiiiing you release out there…

What’s an overwhelmed web maven to do?

You COULD go to Yahoo Pipes and start building a combined feed from scratch. That will be easily at LEAST a couple of hours of building and testing, thank you very much. And more if you’re not cut out to do that sort of thing.

Luckily there is now a much, much easier way to involve and engage all your customers, followers and fans:

FeedMingle combines all your feeds into a single master feed

FeedMingle combines all your feeds into a single master feed

FeedMingle is beautifully simple idea: take all of your feeds, slice and dice them into a textarea on Feedmingle, push a button and hey! You got yourself an all-inclusive feed you can now send out to your email list to follow.

Of course, it may be a little late to the party with real-time feed updates (RSS Cloud, PubSUbHubbub) gaining spiff and all that, but it’s useful nonetheless. Simpler technology doesn’t always mean it’s necessarily inferior at all.

So here’s a quick recap of the benefits of doing this:

  • Make it easy for your followers and customers to follow ALL your content – so they won’t miss that Twitter-only offer or a YouTube-only interview you did
  • No need to check twitter, facebook, flickr, posterous, 3 blogs and ustream to get eeeeverything…
  • Just promote a SINGLE FEED and incentivize people to subscribe to it (say, a special gift feed only found on that combination feed)
  • Involve and engage your subscribers more, knowing they’ll be following all your stuff

So that’s our quick audience-building tip for today, put it to practice will you!

What’s that, MY Master Feed you ask?

Subscribe to it here. A work in progress, but see how it looks! ;)

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