I’m just passing the baton here, TechCrunch did the honors here.
But briefly put, what we find here is this:
If you want to make the most money, target Joe Sixpack who uses Windows and drives a Volvo.
NOT the uber geek type who uses a Mac or Linux, and drives a trendy Toyota Prius.
Why is that such a truism?
Well, just take a look at these glorious stats from the TC article:
So the Internet Explorer types click more on ads...
And for more evidence, we present…
And the Microsoft types buy more, too?
Frankly, this is such simple knowledge that I almost didn’t post it (and we covered this a bit before already).
But the simplest things often create the most profits, so do take a closer look.
Just remember this: when you choose your product strategy… when you choose your marketing method and message… in every important juncture… do not forget who your main audience is!
And no, it’s not people like yourself. Almost without exception, it’s Joe Sixpack and his closest friends and family.
IF maximum profits is what you’re after. 
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