In all of web based business, if there’s one truism to hold on to, it’s that the front page of a web site HAS to perform.
Whatever the whole site’s purpose may be, the front page simply has to perform well to make the whole apparatus work as intended.
And let’s be clear: there HAS to be one singular purpose for every page on your web site, but most of all the front page. If you want people to stick and drill further into the site, you’ve just got to make the front page clear, understandable and actionable.
Don’t know what that means? Fine, I threw together a video on a very interesting financial services startup’s site, called Scred.com. I guess that comes from Street Credit, or something clever like that.
Five main points to make to get this started:
- One purpose per page!
- Headlines matter more than you think!
- Show, don’t tell!
- Capture email!
- End everything with an exclamation mark!
Okay that last one’s a joke. No, really. You can test it if you’re a maniac but it was a joke.
So get a load of this:
Even though front page cleanup, optimization and repurposing is a fairly easy task when you know the real objectives and tools available, it is still one of the BEST things you could possibly do to further productize your web site.
If you want to know more about front page transformation, or book a phone call with moi, peep on over here and read the whole shebang.
Ta ta!
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